Maulidya, Diva Natasya (2025) The effect of emotional intelligence and media literacy on ecopreneurship intention / Diva Natasya Maulidya</p>. Diploma thesis, Universitas Negeri Malang.
Full text not available from this repository.Abstract
The majority of entrepreneurship today is still conventional focusing solely on profit without considering its impact on the environment (ecology). Sustainable entrepreneurship has emerged as a solution in efforts to protect nature and the environment. The purpose of this study was to determine the effect of emotional intelligence and media literacy on the ecopreneurship intention of students majoring in Accounting at SMKN 1 Boyolangu. The research sample consisted of 106 students using a quantitative explanatory research method. The research instrument used was tested for validity and reliability. The research data were analyzed using multiple linear regression using SPSS software. The results showed that emotional intelligence and media literacy both had a positive effect on ecopreneurship intention. Self-management in emotional intelligence and critical understanding of media literacy contributed the most to realizing ecopreneurship intention. This indicates that both can contribute simultaneously to facing situations that occur in carrying out ecopreneurship intention. For example self-management helps control emotions and behavior when analyzing incoming media content. This study emphasizes the importance of developing emotional intelligence and media literacy in entrepreneurship education to encourage students to become ecopreneurs who care about the environment.
| Item Type: | Thesis (Diploma) |
|---|---|
| Subjects: | L Education > L Education (General) |
| Divisions: | Fakultas Ekonomi dan Bisnis (FEB) > Departemen Akuntansi (AKU) > S1 Pendidikan Akuntansi |
| Depositing User: | library UM |
| Date Deposited: | 28 Oct 2025 04:29 |
| Last Modified: | 09 Sep 2025 03:00 |
| URI: | http://repository.um.ac.id/id/eprint/437279 |
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