Indah, Dzakiyyah Nur (2024) Pengaruh destination image terhadap destination loyalty melalui perceived value dan place attachment (studi pada pengunjung Kebun Raya Purwodadi) / Dzakiyyah Nur Indah</p>. Diploma thesis, Universitas Negeri Malang.
Full text not available from this repository.Abstract
p style text-align justify em span style font-size 10.0pt line-height 107% font-family Cambria serif mso-fareast-font-family Times New Roman mso-bidi-font-family Segoe UI mso-ansi-language EN mso-fareast-language EN-US mso-bidi-language AR-SA lang EN The tourism sector is the largest and fastest contributor in increasing the country s economic value. Indonesia with its natural and cultural wealth has great potential to attract tourists. Tourism places that have been experiencing problems since the pandemic have now revived. The increase in the number of visitors from year to year is quite significant. Destination Loyalty is a critical variable in this study. The DL level can be affected by several variables depending on the tourist attraction. So to understand the change in visitor behavior by researching the influence of Destination Image on DL through Perceived Value and Place Attachment is the purpose of this study. Questionnaires from 192 respondents will be analyzed using PLS-SEM. As a result there was a positive influence between independent and dependent variables. Tthe other hypothesis is also accepted because it has a positive and significant effect. From a practical point of view there are several suggestions for destination managers in planning tourist attraction marketing strategies. /span /em /p
| Item Type: | Thesis (Diploma) |
|---|---|
| Divisions: | Fakultas Ekonomi dan Bisnis (FEB) > Departemen Manajemen (MNJ) > S1 Manajemen |
| Depositing User: | library UM |
| Date Deposited: | 03 Sep 2024 04:29 |
| Last Modified: | 09 Sep 2024 03:00 |
| URI: | http://repository.um.ac.id/id/eprint/372586 |
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