Rahmania, Yasmina Namira Rahmania (2021) Demolishing the “ideal†concept of beauty: how pore hero’s instagram campaign challenges other skincare advertisements / YASMINA NAMIRA RAHMANIA. Diploma thesis, Universitas Negeri Malang.
Full text not available from this repository.Abstract
Skincare companies purposely combine textual and visual features to create a compelling sign that can be correlated with beauty. In their ads people are frequently depicted as having bright white and flawless skin. These exaggerated and repetitive representations eventually built a certain concept of beauty. In this paper a preparatory approach is employed to investigate how an Indonesian beauty brand Pore Hero employs diverse promotional strategies. The analysis focuses on the textual aspects and discursive features of the posts and how the campaign challenges the ldquo ideological rdquo concept of beauty. Data were collected from the brand rsquo s Instagram account then analyzed with Fairclough rsquo s three-dimensional model (1989) and van Leeuwen rsquo s word-image links (2005b). Results indicated that Pore Herouses five distinctive techniques to promote the brand rsquo s values and offerings 1) exposition of existing ingredients 2) inspiring campaign 3) emotive contents 4) realistic representations 5) reviews by Instagram users. It is concluded that the Instagram promotional posts of the brand strive to change people s minds to respect and accept themselves by changing the goal of having perfect skin to healthy skin.
| Item Type: | Thesis (Diploma) |
|---|---|
| Subjects: | ?? ?? |
| Divisions: | Fakultas Sastra (FS) > Departemen Sastra Inggris (ING) > S1 Bahasa dan Sastra Inggris |
| Depositing User: | library UM |
| Date Deposited: | 26 Aug 2021 04:29 |
| Last Modified: | 09 Sep 2021 03:00 |
| URI: | http://repository.um.ac.id/id/eprint/148508 |
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