Tamamuddin, Irwadi (2017) Pemetaan teknik sinematografi types of shots pada iklan web series axe "Axelerate the Series" / Irwadi Tamamuddin. Diploma thesis, Universitas Negeri Malang.
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ABSTRAK Tamamuddin Irwadi. 2017. Pemetaan Teknik Sinematografi Komposisi Types of Shots pada Iklan Web Series AXE AXElerate The Series . Skripsi Program Studi Desain Komunikasi Visual Jurusan Seni dan Desain Fakultas Sastra Universitas Negeri Malang. Pembimbing Tunggal Gunawan Susilo S.Sn M.Sn. Kata Kunci Teknik Sinematografi Komposisi Types of Shots Iklan Film Pendek Web Series Viral AXElerate The Series Angga Dwimas Sasongko. Iklan web series AXE AXElerate The Series menjadi viral di tahun 2016 dengan menempati posisi 10 besar YouTube Ads Leaderboard 2016 dan campaignasia.com. Penelitian ini memetakan teknik sinematografi komposisi types of shots dasar seperti Extreme Close Up Close Up Medium Close Up Medium Shot Medium Long Shot dan Extreme Long Shot dan konteks naratif pada setiap shot yang di bangun dengan tujuan pembaca mengerti arti pentingnya sebuah types of shots dalam membangun suasana dan emosi pada AXElerate The Series juga bagaimana AXElerate The Series memaparkan produk parfume AXE. Penelitian ini adalah penelitian deskriptif dengan peneliti sebagai instrumen kunci. Data primer pada penelitian ini adalah data visual dari iklan web series AXE AXElerate The Series The Untold Story dari episode satu hingga sepuluh. Data sekunder dalam penelitian ini meliputi wawancara editor dalam proses creative hingga hasil akhir. Teknik pengumpulan data pada penelitian ini adalah dengan mengumpulkan data visual pada iklan web series AXE AXElerate The Series meliputi types of shots dasar seperti Extreme Close Up Close Up Medium Close Up Medium Shot Medium Long Shot dan Extreme Long Shot pada setiap episode dan di kelompokan berdasarkan scene. Scene digunakan untuk memudahkan peneliti memaparkan berbagai komposisi types of shots yang digunakan dimana nantinya types of shots di paparkan dalam bentuk tabel sebagai pedoman untuk pembahasan konteks naratifnya. Iklan web series diputar secara berulang-ulang pada setiap episode setiap scene hingga setiap shotnya sehingga penulis dapat mengumpulkan data yang akurat. Penelitian ini menggunakan peningkatan ketekunan sebagai cara untuk menguji atau mengecek keabsahan data yang didapat selama pengamatan. Dari hasil pemetaan data diperoleh kesimpulan bahwa tidak semua dari 7 types of shots dasar digunakan pada setiap episode AXElerate The Series . Juga ditemukan pola bahwa AXElerate The Series menggunakan extreme long shot pada setiap awal episode kemunculan brand ambassador. Types of shots yang paling banyak di gunakan pada AXElerate The Series adalah medium shot. Penerapan medium shot yang di dominankan juga di terapkan pada product placement menjadikan iklan web series AXE pada AXElerate the series menjual produk dengan pendekatan soft selling. ABSTRACT Tamamuddin Irwadi. 2017. The Mapping of Chinematographic Technique of Types of Shots in AXE Web Series Advertising AXElerate The Series . A Thesis Visual Communication Design Studies Program Department of Art and Design Faculty of Literature State University of Malang. Advisor Gunawan Susilo S.Sn M.Sn. Kata Kunci Cinematography Technique Composition Types of Shots Advertisement Short Film Web Series Viral AXElerate The Series Angga Dwimas Sasongko. AXE web series ads AXElerate The Series became viral in 2016 by occupying the top 10 of the YouTube Ads Leaderboard 2016 and campaignasia.com. This research mapped of cinematographic techniques of basic type of shot composition such as Extreme Close Up Close Up Medium Close Up Medium Shot Medium Long Shot and Extreme Long Shot and narrative context on each shot built in order to make the reader understand the importance of a type of shots in building atmosphere and emotion on AXElerate The Series as well as how AXElerate The Series exposes AXE s perfume product. This research is descriptive research with researcher as the key instrument. The primary data in this study is the visual data from the AXE series AXElerate The Series ads The Untold Story from episodes one to ten. Secondary data in this research includes interview editor in creative process until final result. Data collection techniques in this study is to collect visual data on the AXE series of web advertisements AXElerate The Series includes basic types of shots such as Extreme Close Up Close Up Medium Close Up Medium Shot Medium Long Shot and Extreme Long Shot on each Episodes and categorized by scene. Scene is used to facilitate the researcher to explain the various composition of types of shots used where later types of shots are presented in tabular form as a guide for discussion of the narrative context. Web series ads are played repeatedly on every episode every scene up to each shot so the author can collect the data accurately. This study uses increased persistence as a way to test or check the validity of data obtained during observations. From the data mapping results the writer concludes that not all of the 7 basic types of shots are used on each episode of AXElerate The Series . The writer also finds that the AXElerate The Series pattern uses extreme long shots at the beginning of each brand ambassador s episode. Types of shots most widely used on AXElerate The Series is the medium shot. The application of a medium shot that is predominantly applied to the product placement making AXE web series advertising on AXElerate the series selling products with soft selling approach.
| Item Type: | Thesis (Diploma) |
|---|---|
| Subjects: | ?? ?? |
| Divisions: | Fakultas Sastra (FS) > Departemen Seni dan Desain (SED) > S1 Desain Komunikasi Visual |
| Depositing User: | library UM |
| Date Deposited: | 28 Sep 2017 04:29 |
| Last Modified: | 09 Sep 2017 03:00 |
| URI: | http://repository.um.ac.id/id/eprint/14775 |
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