Sudrajat, Bagus (2018) Perancangan kemasan Wonosalam Luwak Coffee sebagai penguatan daya saing produk lokal / Bagus Sudrajat. Diploma thesis, Universitas Negeri Malang.
Full text not available from this repository.Abstract
RINGKASAN Sudrajat Bagus. 2017. Perancangan Kemasan Wonosalam Luwak Coffee sebagai Upaya Penguatan Daya Saing Produk LokalKemasan. Skripsi Jurusan Seni dan Desain Fakultas Sastra Universitas Negeri Malang. Pembimbing (I) Gunawan Susilo S.Sn M.Sn (II) Andreas Syah Pahlevi S.Sn M.Sn. Kata Kunci Kemasan Wonosalam Luwak Coffee Product Competitiveness Wonosalam Luwak Coffeemerupakan produk kopi Luwak yang dipasarkan diawal tahun 2012yang terletak di dusun Sumber desa Wonosalam Jombang (Jawa Timur). Produk kopi ini diolah menggunakan proses natural dan menggunakan biji kopi jenis Liberika atau Asisah yang diambil dari daerah Wonosalam yang terletak di kaki lereng gunung Anjasmoro. Salah satu kebutuhan produk ialah kemasan baru yangmempunyaiidentitas produk baik dari segi bentuk kemasan dan tampilan produk kemasan baru tersebut di tujukan untuk mendukung produk dalam bersaing dengan kompetitor produk kopi lainya. Perancangan ini menggunakan sistematika perancangan milik Yongky Safanayongdengan menggunakan pendekatan deskripstif kualitatif. Pengumpulan data di lakukan dengan menggunakan wawancara observasi dokumentasi dan studi literatur. Observasi dilakukan di kantor produk Wonosalam Luwak Coffeedan wawancara dilakukan kepada founder atau pemilik produk terkait perjalanan Wonosalam Luwak Coffeedari awal dirintis hingga sekarang serta produk yang akan dipasarkan. Sedangkan dokumentasi dilakukan untuk melihat karakter desain dari varian produk lain Wonosalam Luwak Coffeeyang sudah ada sebelumnya. Berdasarkan perancanganWonosalam Luwak Coffee dihasilakan kemasan baru yang mempunyai identitas baik dari segi bentuk kemasan dan tampilan produk Konsep perancangan kemasan baru berbahan ramah lingkungan dengan menghadirkan varian 100 gram 250 gram dan kemasan 25 gram untuk kemasan sachet. Perancangan kemasan ini juga didukung dengan adanya perancangan media promosi. Kemasan dengan bentuk dan tampilan baru tersebut menjadi solusi produk Wonosalam Luwak Coffeeuntuk dapat bersaing dengan kompetitor produk kopi kemasan baru tersebut ditujukan dan digunakan untuk meningkatkan daya saing dengan kompetitor produk-produk kopi lainya. SUMMARY Sudrajat Bagus. 2017. Packaging designing for Wonosalam Luwak Coffee as an Effort to Strengthen the Competitiveness of Local Packaging Products.Undergraduate Thesis Art and Design department Faculty of Letters Universitas Negeri Malang. Advisors (I) Gunawan Susilo S.Sn M.Sn (II) Andrea s Syah Pahlevi S.Sn M.Sn. Keywords Packaging Wonosalam Luwak Coffee Product competitiveness Wonosalam Luwak Coffee is a Luwak coffee product that is marketed in early 2012 located in Sumber hamlet Wonosalam village of Jombang (East Java). This coffee product is processed using natural process and using coffee beans type of Liberika or Asisah taken from Wonosalam area which is located at the foot of slope of mount Anjasmoro. One of the needs of the product is the new packaging that has the product identity both in terms of packaging form and product display the new packaging is intended to support the product in competing with competitors other coffee products. This design uses systematics design of Yongky Safanayong by using qualitative descriptive approach. Data collection was done using interviews observation documentation and literature study. Observations were conducted at the Wonosalam Luwak Coffee product office and interviews were conducted to the founder or product owner related to Wonosalam Luwak Coffee journey from the beginning pioneered up to now and the products to be marketed. While the documentation is done to see the design character of the other product variants Wonosalam Luwak Coffee that has been there before. Based on the design of Wonosalam Luwak Coffee produced new packaging that has a good identity in terms of packaging and product display the concept of designing new packaging made from environmentally friendly by presenting variants 100 grams 250 grams and 25 grams of packaging for sachet packaging. The design of this packaging is also supported by the design of promotional media. The packaging with the new look and shape becomes the solution of Wonosalam Luwak Coffee product to compete with the competitor of coffee product the new packaging is aimed and used to improve the competitiveness with competitors of other coffee products.
| Item Type: | Thesis (Diploma) |
|---|---|
| Subjects: | ?? ?? |
| Divisions: | Fakultas Sastra (FS) > Departemen Seni dan Desain (SED) > S1 Desain Komunikasi Visual |
| Depositing User: | library UM |
| Date Deposited: | 20 Feb 2018 04:29 |
| Last Modified: | 09 Sep 2018 03:00 |
| URI: | http://repository.um.ac.id/id/eprint/14639 |
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