Novia, Nenden Hendayani and Bahri, Khoirun Nisa and Rotua, Elvi and Kanaidi, Kanaidi and Noviany, Henny and Rahayu, Isyana and Sukmadi, Sukmadi and Tarunajaya, Wisnu Bawa and Faustine, Amanda Amalia and Gittawati, Gittawati and Kurniawan, Muhammad and Sarmidi, Sarmidi and Goeltom, Andar Danova L and Triyanto, Irfan Rusydi (2024) Strategi digital marketing. PT MAFY MEDIA LITERASI INDONESIA, Solok. ISBN 978-623-8390-07-6
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Abstract
Buku ini membahas tentang Konsep Dasar Marketing, Konsep Internet Marketing, Konsep E-Commerce, Konsep Digital Marketing, Konsep E-Marketing, Penentuan Segmentasi dan Target Pasar E-Marketing, Perilaku Konsumen di Era Digital, Komunikasi dalam Digital Marketing, Marketing Mix, Medsos dalam Internet Marketing, Content Marketing, EMail Marketing, Online Advertising, Mobile Marketing, Affiliate Marketing, Viral Marketing atau WOM (Word of Mouth Marketing), Tools Digital Marketing, dan Strategi Digital Marketing.
| Item Type: | Book |
|---|---|
| Subjects: | H Social Sciences > HF Commerce |
| Divisions: | Fakultas Sastra (FS) > Karya Dosen FS |
| Depositing User: | Library UM |
| Date Deposited: | 12 Jul 2024 07:43 |
| Last Modified: | 12 Jul 2024 07:43 |
| URI: | http://repository.um.ac.id/id/eprint/5476 |
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