Sintya, Bella (2025) Impression management strategy of pt sepatu bata tbk in maintaining image in the midst of a corporate crisis / Bella Sintya</p>. Diploma thesis, Universitas Negeri Malang.
Full text not available from this repository.Abstract
p This study aims to analyze corporate image management strategies when facing declining financial performance. Using a qualitative approach this study applies content analysis to 71 narratives from BATA s annual reports and sustainability reports for the 2020-2023 period and 40 media coverage narratives for the 2020-2024 period. The results of this study indicate that BATA implemented four types of impression management strategies in its annual and sustainability report narratives with assertive strategies being the most dominant. BATA also responded to media coverage of its declining performance through statements employing five types of impression management strategies dominated by assertive and defensive strategies. The company attempted to build a positive image through narratives and obscure negative corporate performance images. This study contributes to the accounting literature on managing business failure narratives in the context of impression management. The positive narrative expressed by the company can be used to manage stakeholder impressions and enhance positive aspects and obscure negative performance results. This research provides stakeholders with the benefit of being more careful in examining the narratives presented by companies. This is because the positive narratives conveyed can be used to influence stakeholders regarding the image the company wishes to project. /p
| Item Type: | Thesis (Diploma) |
|---|---|
| Divisions: | Fakultas Ekonomi dan Bisnis (FEB) > Departemen Akuntansi (AKU) > S1 Akuntansi |
| Depositing User: | library UM |
| Date Deposited: | 17 Oct 2025 04:29 |
| Last Modified: | 09 Sep 2025 03:00 |
| URI: | http://repository.um.ac.id/id/eprint/424566 |
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