Dynamics of investment decisions in the digital era: the influence of social media influencers credibility, fear of missing out, investment experience, on investment decisions, with financial literacy as a moderating variable / NUGRAHA FITRA IRAWAN</p> - Repositori Universitas Negeri Malang

Dynamics of investment decisions in the digital era: the influence of social media influencers credibility, fear of missing out, investment experience, on investment decisions, with financial literacy as a moderating variable / NUGRAHA FITRA IRAWAN</p>

Irawan, Nugraha Fitra (2025) Dynamics of investment decisions in the digital era: the influence of social media influencers credibility, fear of missing out, investment experience, on investment decisions, with financial literacy as a moderating variable / NUGRAHA FITRA IRAWAN</p>. Diploma thesis, Universitas Negeri Malang.

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Abstract

p The purpose of this study is to analyze the influence of social media influencer credibility FoMO and investment experience on investment decisions with financial literacy acting as a moderating variable. The population in this study were investors from East Java with a sample of 278 investors determined using a purposive sampling technique. Data were obtained from a questionnaire using a Likert scale measurement then analyzed using the SPSS method. The study findings show that social media influencer credibility FoMO and investment experience influence investment decisions. Furthermore financial literacy has been shown to moderate the correlation between social media influencer credibility FoMO and investment experience. These findings imply that improving financial literacy understanding is a key factor in helping investors manage psychological influences cognitive biases and emotional biases thus enabling them to make better and more goal-oriented investment decisions. /p

Item Type: Thesis (Diploma)
Divisions: Fakultas Ekonomi dan Bisnis (FEB) > Departemen Akuntansi (AKU) > S1 Akuntansi
Depositing User: library UM
Date Deposited: 29 Oct 2025 04:29
Last Modified: 09 Sep 2025 03:00
URI: http://repository.um.ac.id/id/eprint/423936

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