Fiqriansyah, Ma. Ishaq (2025) Pengaruh kualitas layanan terhadap minat pembelian ulang melalui kepuasan pelanggan pada d\'edhie coffeshop (studi pada d\'edhie coffeshop Pasuruan) / MA. Ishaq Fiqriansyah</p>. Diploma thesis, Universitas Negeri Malang.
Full text not available from this repository.Abstract
p The development of the lifestyle of the people of Pasuruan City has made the caf eacute business face fierce competition. Initial observations of researchers found that one of the cafes in Pasuruan City namely D edhie Coffeshop faced several problems related to service quality. The study aims to determine whether service quality affects repurchase interest and customer satisfaction and whether customer satisfaction can mediate the effect of service quality on repurchase interest at D edhie Coffee Shop. The research is quantitative research using Moderated Regression Analysis (MRA) with research variables namely Service Quality (X) Customer Satisfaction (M) and Repurchase Interest (Y). The results of the study explain that service quality has a negative but significant effect on repurchase interest service quality has a positive and significant effect on customer satisfaction and customer satisfaction has a very strong positive effect on repurchase interest. Customer satisfaction is able to significantly and positively mediate the effect of service quality on repurchase interest. /p
| Item Type: | Thesis (Diploma) |
|---|---|
| Divisions: | Fakultas Ekonomi dan Bisnis (FEB) > Departemen Manajemen (MNJ) > S1 Manajemen |
| Depositing User: | library UM |
| Date Deposited: | 22 Jul 2025 04:29 |
| Last Modified: | 09 Sep 2025 03:00 |
| URI: | http://repository.um.ac.id/id/eprint/422814 |
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