Hidayat, Ahmat Rizal Muslim (2025) Multimodal analysis on meet Indonesia social media platforms for branding strategies / Ahmat Rizal Muslim Hidayat</p>. Diploma thesis, Universitas Negeri Malang.
Full text not available from this repository.Abstract
p This research examines how Meet Indonesia uses TikTok marketing tactics with multiple elements to enhance its brand visibility and connect with users. The team gathered data from Meet Indonesia s top 10 TikTok videos on their official account plus supporting research findings. We examined visual parts such as color schemes and branding symbols textual parts like taglines and hashtag use and audio components such as music and popular sound effects. Our study shows that using popular hashtags viral challenges and multiple action methods boosts brand recognition while making viewers more interested in the content. We require further investigations because this research focuses only on TikTok platform data. Our research data serves as a valuable guide for local brands seeking to build effective digital marketing solutions that use multiple media types. /p
| Item Type: | Thesis (Diploma) |
|---|---|
| Divisions: | Fakultas Sastra (FS) > Departemen Sastra Inggris (ING) > S1 Bahasa dan Sastra Inggris |
| Depositing User: | library UM |
| Date Deposited: | 29 Apr 2025 04:29 |
| Last Modified: | 09 Sep 2025 03:00 |
| URI: | http://repository.um.ac.id/id/eprint/420783 |
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