Anggraini, Dita Citra (2025) Pengaruh brand image dan service quality terhadap repurchase intention yang dimediasi oleh customer satisfaction (studi pada store oh!some mog) / Dita Citra Anggraini</p>. Diploma thesis, Universitas Negeri Malang.
Full text not available from this repository.Abstract
p Abstract mdash This study seeks to analyze how brand image and service quality influence the repurchase intentions of customers at OH SOME MOG with customer satisfaction serving as a mediating factor. Employing a quantitative research design data were gathered from 281 respondents through an accidental sampling technique. The collected data were processed using the SmartPLS application to examine seven proposed hypotheses. The findings demonstrate that service quality exerts a negative effect on repurchase intention. In contrast brand image is shown to positively and significantly affect customer satisfaction. Moreover customer satisfaction has a substantial positive influence on repurchase intention and is found to mediate the relationships between both brand image and service quality with repurchase intention. These results underscore the critical role of customer satisfaction in enhancing the likelihood of repeat purchases despite the varying effects of brand image and service quality. /p
| Item Type: | Thesis (Diploma) |
|---|---|
| Divisions: | Fakultas Ekonomi dan Bisnis (FEB) > Departemen Manajemen (MNJ) > S1 Manajemen |
| Depositing User: | library UM |
| Date Deposited: | 03 Jul 2025 04:29 |
| Last Modified: | 09 Sep 2025 03:00 |
| URI: | http://repository.um.ac.id/id/eprint/396268 |
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