Utomo, Dandin Akmal Rafi (2025) Multimodal transcription of meet indonesia video advertisement / Dandin Akmal Rafi Utomo</p>. Diploma thesis, Universitas Negeri Malang.
Full text not available from this repository.Abstract
p This study analyses the multimodal transcription strategy in the video advertisement of lsquo Meet Indonesia rsquo goalkeeper gloves to understand the formation of meaning and the delivery of the product s technological advantages. With a multimodal analysis approach this research was conducted to answer the following two questions (1) How does the interaction of multimodal elements (visual linguistic audio gestural spatial) create meaning in advertisements (2) How are these elements used to communicate the superiority of product technology The data consists of 5 advertising videos collected from Meet Indonesia s official Instagram and TikTok platforms. Through the multimodal transcription method the data were qualitatively analysed by mapping visual (camera angles colours) audio (music sound effects) linguistic (subtitles) gestural (athletes movements) and spatial (setting context) components. Results show that the synergy of multimodal elements such as close-ups of glove textures dynamic music athlete gestures and metaphorical language constructs a narrative of product reliability and technological innovation. This research underscores the significance of deliberate multimodal integration in digital platform-based marketing strategies. /p
| Item Type: | Thesis (Diploma) |
|---|---|
| Divisions: | Fakultas Sastra (FS) > Departemen Sastra Inggris (ING) > S1 Bahasa dan Sastra Inggris |
| Depositing User: | library UM |
| Date Deposited: | 21 May 2025 04:29 |
| Last Modified: | 09 Sep 2025 03:00 |
| URI: | http://repository.um.ac.id/id/eprint/393630 |
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