Rachmah, Siti (2017) Perilaku investor dalam pengambilan keputusan investasi saham / Siti Rachmah. Diploma thesis, Universitas Negeri Malang.
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ABSTRAK Rachmah Siti. 2017. Perilaku Investor dalam Pengambilan Keputusan Investasi Saham. Skripsi Jurusan S1 Akuntansi Fakultas Ekonomi Universitas Negeri Malang. Pembimbing Dr. Satia Nur Maharani S.E. M.SA. Ak. Kata kunci perilaku investor norma subjektif persepsi kontrol perilaku kualitas informasi akuntansi pengambilan keputusan investasi. Pasar modal merupakan salah satu komponen penting dalam pembangunan perekonomian suatu negara. Perkembangan pasar modal di Indonesia semakin pesat seiring berlanjutnya waktu. Hal tersebut mengindikasikan bahwa semakin banyak orang yang sadar akan pentingnya investasi. Dalam rangka melaksanakan kegiatan investasi tersebut investor perlu mengambil keputusan investasi seperti membeli menjual atau mempertahankan saham yang dimilikinya. Terdapat berbagai faktor yang dapat mempengaruhi investor dalam pengambilan keputusan diataranya berita informasi politik risiko keamanan kebijakan rumor pasar global kondisi psikologis investor dll. Tujuan penelitian ini adalah untuk mengkaji dan memperoleh bukti empiris perilaku investor dalam pengambilan keputusan investasi saham. Penelitian ini menggunakan metode penelitian kuantitatif dengan menggunakan data primer yang didapatkan dari jawaban kuesioner online maupun offline. Sampel penelitian ini ialah 40 investor yang tergabung dalam komunitas YCMC (Youth Capital Market Community) dan komunitas ISP (Investor Saham Pemula) Malang. Teknik pengambilan sampel dalam penelitian ini menggunakan teknik purposive sampling. Analisis data yang dilakukan dengan uji asumsi klasik dan pengujian hipotesis dengan metode regresi linear berganda. Hasil penelitian ini menunjukkan bahwa (1) norma subjektif tidak berpengaruh terhadap pengambilan keputusan investasi saham (2) persepsi kontrol perilaku berpengaruh terhadap pengambilan keputusan investasi saham dan (3) kualitas informasi akuntansi berpengaruh terhadap pengambilan keputusan investasi saham. Dari hasil penelitian ini maka dapat disimpulkan bahwa investor dalam pengambilan keputusan tidak mudah terpengaruhi oleh lingkungan sekitar mereka akan lebih percaya atas hasil analisis pribadinya. Keputusan investor dalam berinvestasi masih dipengaruhi oleh sumber daya yang dimiliki dan kualitas informasi akuntansi atas suatu entitas. ABSTRACT Rachmah Siti. 2017. Investor Behavior in Stock Investment Decision Making. Thesis S1 Accounting Faculty of Economics State University of Malang. Supervisor Dr. Satia Nur Maharani SE M.SA. Ak. Keywords investor behavior subjective norm perceived behavioral control the quality of accounting information investment decision making. The capital market is one important component in economic development of a country. Development of capital market in Indonesia is increasing rapidly at this time. It indicates that more people are aware of the importance of investment. In order to carry out the investment activity investors need to make investment decisions such as buying selling or retain the shares they own. There are various factors that can affect investors in decision-making those are news information politics security risks policies rumors the global market the psychological state of investors etc. The purpose of this study was to examine and obtain empirical evidence of the behavior of investors in the stock investment decisions. This study used a quantitative study method which using primary data obtained from the questionnaire which being answered online and offline. The study sample was 40 investors who are members of the community YCMC (Youth Capital Market Community) and the ISP community (Investor Saham Pemula) Malang. The sampling technique in this study using purposive sampling technique. Technique analysis was performed with the classical assumption and hypothesis testing with multiple linear regression method. The results of this study indicate that (1) subjective norm does not affect the stock investment decisions (2) perceived behavioral control affect on stock investment decisions and (3) the quality of accounting information affect the stock investment decisions. From these results it can be concluded that the investors in making decisions is not easily influenced by their surroundings they will be more confident on the results of his personal analysis. Investor s decision to invest is still influenced by the available resources and the quality of accounting information on an entity.
| Item Type: | Thesis (Diploma) |
|---|---|
| Subjects: | H Social Sciences > HF Commerce > HF5601 Accounting |
| Divisions: | Fakultas Ekonomi dan Bisnis (FEB) > Departemen Akuntansi (AKU) > S1 Akuntansi |
| Depositing User: | library UM |
| Date Deposited: | 28 Jul 2017 04:29 |
| Last Modified: | 09 Sep 2017 03:00 |
| URI: | http://repository.um.ac.id/id/eprint/37347 |
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