Riza, Muzaki Al (2010) Analisis gaya hidup konsumen dan citra toko (store image) pitstop cafe kota Malang / Muzaki Al Riza. Diploma thesis, Universitas Negeri Malang.
Full text not available from this repository.Abstract
ABSTRACT Al Riza Muzaki 2009. Consumer of Life Style and Store Image Analysis of Pitstop Caf Kota Malang. Paper Major Management of Economic Faculty State University of Malang. Counsellor (I) Drs. Agus Hermawan M.Si. M.Bus (II) Dr. Syihabbudin SE M Si. Key word lifestyle store image Growth of the business world in Malang from year to year has increased very significantly. From various kinds of businesses in Malang caf was selected by the entrepreneur as one of the promising field of business profits. Lifestyle is one factor that can affect consumers in their purchases amid the growing variety and number of services provided to caf consumers. Beside that the store s image is the reason for a consumer to come to a caf . With the many caf s in Malang the burden of Pitstop caf Malang next will be more difficult. Whereas consumers begin to be selective in determining the cafe of his choice. Based on the description above and the importance of consumers for Pitstop caf Malang then the problem formulation adopted in this study is how consumer of lifestyle and store s image of Pitstop caf Malang. This research was conducted by taking as many as 100 respondents. While analysis used is descriptive analysis which used to draw life style and store image of Pitstop Caf Kota Malang. From result of research indicating that consumer life style of Pitstop Caf Kota Malang if seen from activity interest value and opinion and their life style can be concluded from their activity which they do. Consumer of PitStop Caf Kota malang like to involve with social activity planning to having the day off taking a fancy to to go to entertainment place chose club that matching with himself active in performed activity of community in the case of going shopping chose goods which good quality and they is people who do sport routinely. From interest consumer of Pitstop Caf Kota Malang have habit for recreation like to follow style mode prefer food of fast food and like to follow news or get information from television . From opinion consumer of Pitstop Caf Kota Malang assume people with higher education more have opportunity in searching job and chose the quality of goods that they want to buy. From life style and value consumer of Pitstop Caf Kota Malang is middle-weight people like to go shopping esteem education and have higher education. While store image of Pitstop Caf Kota Malang from result of research known that store image in Pitstop Caf Kota Malang which most felt by their consumer is menu of food and beverage free internet exterior design and special discount for certain events is representing reason of consumer of Pitstop Caf Kota Malang to come and purchasing in Pitstop Caf Kota Malang. This Matter also mean that fourth the image which most planted in consumer of Pitstop Caf Kota Malang in this time. Based on research have been known how consumer life style of Pitstop Caf Kota Malang and store image in consumer of Pitstop Caf Kota Malang this matter shall be more be paid attention by management of Pitstop Caf Kota Malang. This matter will be good for the next marketing program in Pitstop cafe Kota Malang. Because its consumer most formed by this factor. While for the next research suggested to used cluster analysis after used factor analysis to be able to group again consumer according to existing theory and using level of significant to 5% to get level higher level result 95%.
| Item Type: | Thesis (Diploma) |
|---|---|
| Subjects: | ?? ?? |
| Divisions: | Fakultas Ekonomi dan Bisnis (FEB) > Departemen Manajemen (MNJ) > S1 Manajemen |
| Depositing User: | library UM |
| Date Deposited: | 14 Apr 2010 04:29 |
| Last Modified: | 09 Sep 2010 03:00 |
| URI: | http://repository.um.ac.id/id/eprint/30725 |
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