Muslih Raharja (2009) Pengaruh iklan televisi sepeda motor Yamaha Vega R terhadap citra produk (studi kasus pada pengguna sepeda motor Yamaha Vega R di Desa Pagedangan Kecamatan Turen Kabupaten Malang) / Muslih Raharja. Diploma thesis, Universitas Negeri Malang.
Full text not available from this repository.Abstract
Many business practitioners use television to advertising their product. The aim of it is to make a positive perception on the audiens about the product that their advertise because positive perception can make a good image for the product. Hypotheses in this research investigate the link between television advertising and product image and test them in an empirical study. Data is collected and analyzed from users of Yamaha Vega R on Pagedangan Village. The result suggest that television advertising have significant effect to product advertising further companies should be more creative to explore how to take the attentions of the audiens and send the message directly correctly and effective to the audiens.
| Item Type: | Thesis (Diploma) |
|---|---|
| Subjects: | ?? ?? |
| Divisions: | Fakultas Ekonomi dan Bisnis (FEB) > Departemen Manajemen (MNJ) > S1 Manajemen |
| Depositing User: | library UM |
| Date Deposited: | 10 Jun 2009 04:29 |
| Last Modified: | 09 Sep 2009 03:00 |
| URI: | http://repository.um.ac.id/id/eprint/30131 |
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