Surahman, Ruby Surahman (2021) Persuasive strategies in video game trailers / Ruby Surahman. Diploma thesis, Universitas Negeri Malang.
Full text not available from this repository.Abstract
Being one of the most influential advertising media in the video game industry trailers have been used since the 1990s to increase sales. With that this study aims to investigate how persuasive strategies are delivered in video game trailers verbally. Eight video game trailers were taken from the GameTrailers channel on YouTube as the data. The data were analyzed qualitatively using Rank s (1991) five-part strategy of advertisement (1) attention-getting (2) confidence-building (3) desire stimulating (4) urgency-stressing and (5) response-seeking. This study reveals that attention-getting is used in 6 trailers both confidence-building and desire-stimulating are used in all trailers response-seeking in 5 trailers and no urgency-stressing strategy in any of the trailers. In addition to that I found an interesting new finding there is another approach of confidence-building strategy besides showing the companies credibility in which the trailers tell the audience that they will play as the protagonists or the credibility belongs to the players.
| Item Type: | Thesis (Diploma) |
|---|---|
| Subjects: | ?? ?? |
| Divisions: | Fakultas Sastra (FS) > Departemen Sastra Inggris (ING) > S1 Bahasa dan Sastra Inggris |
| Depositing User: | library UM |
| Date Deposited: | 27 Sep 2021 04:29 |
| Last Modified: | 09 Sep 2021 03:00 |
| URI: | http://repository.um.ac.id/id/eprint/148343 |
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