Aridasarie, Zwesty (2009) Linguistic devices in advertisement slogans / Zwesty Aridasarie. Diploma thesis, Universitas Negeri Malang.
Full text not available from this repository.Abstract
The product of the advertising which is advertisements is always related to the participants involved in this certain discourse. The participants may refer to the sender of the message which is the advertising agency and the receiver which is readers or viewers of the advertisements. When advertisements defined as selling the products alone then we might wonder what if the products are no longer available. We will lose certain unimpressive characteristics or some details about the features of the products themselves. That is the reason why the features of advertisements namely verbal play compressed story-telling style in acting photography cartoons puns and rhythm are often made memorable enjoyable and amusing. Words and details of advertisements come to our mind more readily than those of novels poems and plays and that we are often recalled with more laughter and enthusiasm. Since this present study only dealt with the printed advertisements words arranged in the slogans of advertisement were being the most concern regardless of the visual aspects of the advertisements in the printed media. Advertisement is a very interesting genre its purpose is to make impacts on people s mind. Moreover advertisements are short sometimes fun or aesthetically pleasant and their analysis always works as a good mind-opener for receivers. Since printed advertisements relatively play with words the slogans conveying the message of the advertisements are being the focus of analysis. Slogans as an obvious means to attract people s attention and persuade people s mind employ sorts of language play which can be identified and analyzed linguistically. The slogans come up beautifully through the catchy words on purpose to be memorable and persuasive for the receivers of advertisements. The present study investigated the linguistic devices found in printed advertisements considering some aspects of analysis namely phonological lexical and morphological syntactic and semantic level of language. The concern of the analysis was the slogans of advertisement found in a magazine. This study was aimed at giving knowledge about what kinds of linguistic devices usually occur in advertisements in printed media and as well knowing how the devices work purposively by which readers are attracted and persuaded. This study applied a descriptive qualitative research design and the source of the data was the slogans found in ELLE magazine No. 265 2008. The researcher collected 25 slogans from all the advertisements in the magazine. The 25 slogans were then analyzed regarding some aspects of language namely phonological lexical and morphological syntactic and semantic level of language. As shown from the result many linguistic devices were employed purposively in the slogans found in the advertisements in ELLE magazine. The slogans carried various devices as observed from different aspects of language. The researcher has found the pattern of similarities of the slogans in ELLE magazine as the representative for all the devices commonly occur in other advertisements. The result showed that each of the 25 slogans found in advertisements in ELLE magazine employed more than one linguistic device such as rhyme alliteration personification and etc. In short every single slogan in the advertisements can be analyzed linguistically based on each language aspect namely phonology lexis and morphology syntax and semantics. Based on the result shown in the present study it is then suggested to people who are interested in language field whether students or teachers of English language to be more critical in looking at certain linguistic phenomena seeing them not only as isolated objects but also as a media in which we go further beyond the knowledge of the phenomena themselves.
| Item Type: | Thesis (Diploma) |
|---|---|
| Subjects: | ?? ?? |
| Divisions: | Fakultas Sastra (FS) > Departemen Sastra Inggris (ING) > S1 Bahasa dan Sastra Inggris |
| Depositing User: | library UM |
| Date Deposited: | 28 Jul 2009 04:29 |
| Last Modified: | 09 Sep 2009 03:00 |
| URI: | http://repository.um.ac.id/id/eprint/10907 |
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