Arsyad, Ahfas Arsyad (2023) Gen z repurchase intentions in indonesian marketplace: exploring e-servicescape and e-trust factors / Ahfas Arsyad. Diploma thesis, Universitas Negeri Malang.
Full text not available from this repository.Abstract
Buying and selling online also known as internet-based business are common in society now. On the other hand research that focuses on the influence of the e-servicescape environment on Gen Z repurchase intention on marketplace websites is still limited. Hence this study aims to investigate the impact of the e-servicescape environment on repurchase intention while considering the mediating effect of e-trust that focuses on Gen Z marketplace users from Indonesia. The total data of 202 respondents were analyzed using Partial Least Square (PLS). Results proved that e-servicescape effect on e-trust and repurchase intention Gen Z users prioritize the convenience of online transactions. In addition this research is helpful for marketplace developers to improve their website designs and contribute to e-servicescape study knowledge.
| Item Type: | Thesis (Diploma) |
|---|---|
| Subjects: | H Social Sciences > HB Economic Theory |
| Divisions: | Fakultas Ekonomi dan Bisnis (FEB) > Departemen Manajemen (MNJ) > S1 Manajemen |
| Depositing User: | library UM |
| Date Deposited: | 02 Aug 2023 04:29 |
| Last Modified: | 24 Sep 2024 00:53 |
| URI: | http://repository.um.ac.id/id/eprint/292562 |
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