Firdausi, Maulidina Marlita and Yannuar, Nurenzia and Basthomi, Yazid (2022) Effectiveness of linguistic features for attracting audience: A study of coworking space websites’ headlines. JEES (Journal of English Educators Society), 7 (1). pp. 84-92. ISSN 2503 3492
Full text not available from this repository.Abstract
The emergence of coworking spaces have disrupted conventional working lifestyle and built a new trend: shared office space which highlights community-based services. Our paper looks at how this new business promotes their service through advertising language in online media. Advertising language in previous studies have mainly focused on slogans found in printed advertisements (Pratiwi et al., 2019; Dubovičienė & Skorupa, 2014; Niken et al., 2013; Suryasa, 2016), but we focus on headlines in internet advertisements, particularly websites. The headlines were analyzed using linguistic feature theories in four levels: phonological, lexical, syntactic, and semantic levels. The analysis discusses the linguistic features used in the coworking spaces’ home page, the use of the linguistic features in the content, and the effectiveness in attracting readers. Data collected for the study include 59 websites from a coworking space reservation platform, Coworker, and interviews with people involved in the industry. Results of the study show that headlines in coworking space websites prominently use alliteration, noun phrases, and hyperbole. Unlike headlines of printed media, digital media has to comply with search engine optimization (SEO) guidelines so that search engines will index the website properly.
| Item Type: | Article |
|---|---|
| Subjects: | P Language and Literature > P Philology. Linguistics |
| Divisions: | Fakultas Sastra (FS) > Laporan Karya Ilmiah FS |
| Depositing User: | mr magang UM |
| Date Deposited: | 02 Oct 2023 02:37 |
| Last Modified: | 02 Oct 2023 02:37 |
| URI: | http://repository.um.ac.id/id/eprint/4475 |
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