Hutabarat, Mikha Rosari (2017) Perilaku konsumsi melalui online shopping fashion (studi kasus pada mahasiswi Program Studi S1 Pendidikan Ekonomi Universitas Negeri Malang angkatan 2014) / Mikha Rosari Hutabarat. Diploma thesis, Universitas Negeri Malang.
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ABSTRAK Hutabarat Mikha Rosari. 2017. Perilaku Konsumsi Melalui Online Shopping Fashion (Studi Kasus Pada Mahasiswi Program Studi S1 Pendidikan Ekonomi Universitas Negeri Malang Angakatan 2014). Skripsi Jurusan Ekonomi Pembangunan Program Studi S1 Pendidikan Ekonomi Fakultas Ekonomi Universitas Negeri Malang. Pembimbing Prof. Dr. Wahjoedi M.E Kata Kunci Perilaku konsumsi mahasiswi online shopping fashion. Perilaku konsumsi melalui online shopping fashion pada mahasiswi Program Studi S1 Pendidikan Ekonomi merupakan perilaku yang didorong atas faktor emosional daripada rasional. Pada saat ini mahasiswi mengkonsumsi produk fashion secara berlebihan disebabkan karena pemenuhan kebutuhan fashion yang didasarkan atas keinginan bukan pada kebutuhan. Hasrat berlanja yang tinggi mendorong mahasiswi mengkonsumsi produk fashion secara belebihan. Sehingga kurang rasional dalam mengkonsumsi produk fashion. Penelitian ini dilakukan betujuan untuk mengetahui perilaku konsumsi melalui online shopping fashion pada mahasiswi Program Studi S1 Pendidikan Ekonomi Universitas Negeri Malang Angakatan 2014. Subjek dalam penelitian ini dipilih berdasarkan pertimbangan peniliti. Metode penelitian yang digunakan adalah penelitian kualitatif dengan pendekatan fenomenologi. Pengumpulan data yang dilakukan dengan cara observasi awal wawancara dan dokumentasi. Dari penelitian ini diketahui bahwa perilaku konsumsi melalui online shopping fashion pada mahasiswi Program Studi S1 Pendidikan Ekonomi Universitas Negeri Malang Angkatan 2014 yaitu perilaku konsumsi belanja online yang dilakukan sebagian besar mahasiswi tidak mempertimbangkan terlebih dahulu produk yang akan dikonsumsi. Intensitas perilaku belanja online yang dilakukan mahasiswi terdapat dua mahasiswi belanja dengan tingkat konsumsi yang tinggi dengan melakukan transaksi online sebanyak tiga sampai lima kali tiga mahasiswi dengan tingkat konsumsi sedang dengan melakukan transaksi online sebanyak dua sampai tiga kali dan dua mahasiswi berbelanja online yang mengkonsumsi dengan tingkat konsumsi rendah minimal sekali melakukan transaksi online dalam sebulan. Berdasarkan hasil penelitian yang telah dilakukan penulis memberi saran kepada mahasiswi agar lebih rasional mengkonsumsi produk fashion melalui online shopping. Diharapkan dapat mengontrol perilaku konsumsi belanja melalui online shopping fashion sehinnga dapat memanage uang dan mempertimbangkan terlebih dahulu manfaat kegunaan produk yang akan dibeli dan dapat mengetahui mana kebutuhan yang harus diutamakan. ABSTRACT Hutabarat Mikha Rosari. 2017. Consumptive behavior through online shopping fashion ( Case study on student Economic Education Studies Program Departement of Economic State University of Malang country class of 2014). Essay. Economic Education Studies Program Departement of Economic Development Faculty of Economics State University of Malang. Advisor Prof. Dr. H Wahjoedi M.E. Keyword Consumptive behavior female students online shopping fashion. Consumptive behavior through online shopping fashion in female students of economics education program is a behavior that is driven by high shopping desire. Fashion products are consumed excessively because the product is displayed interseting so that encourage female students to buy it they buy just because their desire and just interest because of discount also there s less rationally than the secondary needs. This research is conducted aim to know how the consumptive behavior of education of economic students University of Malang country class of 2014. Subject in this research chosen by consideration of researcher. Researcher used a qualitative method with phenomenology approach. Collecting data executed with initial observation interview and documentation. From this study it is known that consumptive behavior throgh online shopping fashion on student study education of economic State University of Malang country of class of 2014 that is shopping behavior done by mojority of female students do not consider in advance the product to be consumed. Intensity behavior of shopping done by student there are two student shopping with high consumptive rate by doing online transactions of three to five cal three college students with the level of consumptive being with online transactions as much as two to three times and two online shopper who consume with low consumptive rate at least once online transactions in a month Based on the results of results of research that has been done the author gives advice to female students to more rtional to buy fashion products through online shopping. Is expected to control the behavior of shopping through online shopping fashion so that I can manage money and consider in advance the usefulness of the product to be purchasedand can know which needs to take precedence.
| Item Type: | Thesis (Diploma) |
|---|---|
| Subjects: | ?? ?? |
| Divisions: | Fakultas Ekonomi dan Bisnis (FEB) > Departemen Ekonomi Pembangunan (EKP) > S1 Pendidikan Ekonomi |
| Depositing User: | Users 2 not found. |
| Date Deposited: | 23 Oct 2017 04:29 |
| Last Modified: | 09 Sep 2017 03:00 |
| URI: | http://repository.um.ac.id/id/eprint/39838 |
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