Implementasi Corporate Social Responsibility (CSR) pada PT. Bank Rakyat Indonesia Martadinata Malang / Gharinaswari Prayana Cantikawati

Cantikawati, Gharinaswari Prayana (2018) Implementasi Corporate Social Responsibility (CSR) pada PT. Bank Rakyat Indonesia Martadinata Malang / Gharinaswari Prayana Cantikawati. Diploma thesis, Universitas Negeri Malang.

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Abstract

ABSTRAK Cantikawati Gharinaswari Prayana. 2017. Implementasi Corporate Social Responsibility (CSR) Pada PT. Bank Rakyat Indonesia (Persero) Tbk. Kantor Cabang Martadinata Malang. Skripsi Jurusan Akuntansi Fakultas Ekonnomi Universitas Negeri Malang. Pembimbing Dr. Sri Pujiningsih S.E. M.Si. Ak Kata Kunci Corporate Social Responsibility Strategi Motivasi Citra Positif Perusahaan Corporate Social Responsibility (CSR) merupakan sebuah bentuk pertanggungjawaban sosial perseroan terhadap lingkungan dan keadaan masyarakat di sekitar tempat usaha perseroan itu berada. Ketentuan ini tidak bersifat menyeluruh tetapi memiliki batasan dan keadaan-keadaan tertentu yang peraturan pelaksanaanya akan diatur lebih lanjut dalam Undang-undang Perseroan Terbatas (UUPT). Tujuan penelitian ini untuk memahami implementasi atas corporate social responsibility pada PT. BRI Martadinata Malang. Penelitian ini dilakukan di PT. Bank Rakyat Indonesia (Persero) Tbk Kantor Cabang Martadinata Malang. Penelitian ini menggunakan pendekatan kualitatif dengan jenis penelitian studi kasus. Pengumpulan data diperoleh melalui wawancara dan dokumentasi. Untuk membahas mengenai implementasi corporate social responsibility (CSR) ini menggunakan dasar teori legitimasi dan teori stakeholder. Hasil penelitian ini menunjukkan bahwa tujuan peusahaan melaksanakan CSR untuk memberikan citra positif terhadap keberlangsungan hidup perusahaan. Program CSR dijalankan sudah sesuai peraturan yang diatur oleh pemerintah tetapi dalam pelaksanaannya cenderung pasif karena perusahaan kurang tanggap dengan masalah sosial disekitar. Motivasi perusahaan melaksanakan CSR tidak lebih pada pencitraan perusahaan dan sebagian masyarakat merespon secara positif namun disisi lain perusahaan mewajibkan branding logo disetiap bentuk CSR dalam arti kepentingan iklan agar memberikan pandangan positif kepada masyarakat bahwa tingkat kepedulian sangat baik. Saran untuk penelitian ini adalah PT. BRI Martadinata Malang hendaknya dapat merencanakan dan melaksanakan program CSR secara berkala agar bermanfaat bagi masyarakat luas tidak hanya sebagai formalitas dan kepentingan perusahaan namun benar-benar menyelesaikan konflik sosial di masyarakat. ABSTRACT Cantikawati Gharinaswari Prayana. 2017. Implementation of Corporate Social Responsibility (CSR) at PT. Bank Rakyat Indonesia (Company) Tbk. Malang Martadinata. Sarjana s Thesis Department of Accounting Faculty of Economics State University of Malang. Advisor Dr. Sri Pujiningsih S.E. M.Si. Ak Keyword Corporate Social Responsibility Strategy Motivation Positive Image of Company Corporate Social Responsibility (CSR) is a form of social responsibility to the environment and state of society in the communities surrounding the company business premises are located. This stipulation was not is inclusive but having a definition and certain circumstances who rules the implementation shall be regulated subsequently in the act limited company (UUPT). The purpose of this research to understand implementation for corporate social responsibility PT. BRI Martadinata Malang. This research was conducted at PT. Bank Rakyat Indonesia (Company) Tbk Malang Martadinata Branch Office. This research used a qualitative approach through the kind of research case study. The collection of data is interviews and documentation. To discuss about the implementation of corporate social responsibility (CSR) is using the basic theory and the theory of the legitimacy of stakeholders. The results of this study indicate that the purpose of the peusahaan carry out the CSR to give a positive image towards the survival of the company. The CSR programs are run is in compliance the regulations set by the Government but in practice tend to be passive because companies are less responsive to social issues surrounding. The motivation of the company carry out the CSR is not more on imaging company and some people respond positively but on the other hand the company requires CSR branding logo on each shape in the sense of advertising so give it a look positively to the community that the level of care is very good. Suggestions for research is PT. BRI Martadinata Malang unfortunate should be able to plan and conducted CSR periodically that beneficial to the not is only a formality and interest of the company but actually get social resolve the conflict in the community.

Item Type: Thesis (Diploma)
Subjects: H Social Sciences > HF Commerce > HF5601 Accounting
Divisions: Fakultas Ekonomi (FE) > Jurusan Akuntansi (AKU) > S1 Akuntansi
Depositing User: Users 2 not found.
Date Deposited: 20 Feb 2018 04:29
Last Modified: 09 Sep 2018 03:00
URI: http://repository.um.ac.id/id/eprint/37427

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