Ari, Hasim As (2010) Pengaruh kualitas produk dan harga terhadap proses keputusan pembelian konsumen pada ponsel merk sony ericsson (Studi pada siswa mahasiswa fakulitas ekonomi Universitas Negeri Malang) / Hasim As Ari. Diploma thesis, Universitas Negeri Malang.
Full text not available from this repository.Abstract
HasyimAs Ari. 2009. The influence of Product Quality and Price On Consumer Buying DecisionProces On Brand SonyEricssonmobile phone (Studies intheFacultyof Economic StudentsUniversityof Malang) .Thesis Departemen of Management FE UM. Advisor(1) Prof.Dr Suprianto M.M (II) Dr.Syihabudhin M.Si.Keywords Product Quality Price Purchase Decision Process. Current globalization bringsa huge impact onthe competitive businessworldincreasinglystringent especiallyin marketing andproductproduced.Theappealofaproduct cannot beseparated fromthe product qualityand priceavailable. Product quality and price can be a drivingforce for consumers tobuy for not seldom purchasedecisionprocessofaproductdue tothe influenceofproduct qualityand prices ontheseproducts. Product qualityand pricearethemost effective in influencingconsumers throughproductqualityandprice canstimulate consumersto buyproductsanduse the productrepeatedly. Therefore product qualityand pricesshould remaina concernfor productqualityandpricescould cause an impact onthe consumer to makepurchases. Thisstudyaimstodeterminethe effect ofsimultaneouspartialandvariable qualityof products that include (performance features reliability service perceptionofquality)andpriceofproductsto the consumer purchasingdecision process on Siemensproducts. Thestudywas conducted atthe Faculty ofEconomics State Universityof Malang (UM FE). Subjects in thisstudy is FE UM students while the sampletakenas manyas 140 peopleand samplingtechniquesusingpurposivesampling.Instrument used inthis study is the questionnaire. From the research results can be seen that there is significant influencebetweenproduct qualityinclude(performance features reliability service perception of quality) andthe price of the product purchasedecisionprocesseither SonyEricssonor partiallysimultaneously. Thus it canbesaid that thequalityofproducts and price be able toinfluence consumerpurchase process.Fromthisconclusioncanbe recommended (1)Forthe consumer inmakingapurchase should not be tooquick to make decisions so as not to regret in the end. (2) For thebusiness shouldprovide productsofgood qualityandwelldesignedpricing strategy right (3) If in the futureresearchers want to use the free variableproduct qualityand price researchers recommendusingsatisfactionasa variablebinding.This is done to determine the level of customer loyaltyfrom SonyEricsson
| Item Type: | Thesis (Diploma) |
|---|---|
| Subjects: | ?? ?? |
| Divisions: | Fakultas Ekonomi dan Bisnis (FEB) > Departemen Manajemen (MNJ) > S1 Manajemen |
| Depositing User: | Users 2 not found. |
| Date Deposited: | 02 Mar 2010 04:29 |
| Last Modified: | 09 Sep 2010 03:00 |
| URI: | http://repository.um.ac.id/id/eprint/30678 |
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