Nicko Bagus Setiawan (2009) Pengaruh kualutas produk terhadap proses pengambilan keputusan pembelian ponsel Nokia (studi kasus pada mahasiswa Fakultas Ekonomi Universitas Negeri Malang) / Nicko Bagus Setiawan. Diploma thesis, Universitas Negeri Malang.
Full text not available from this repository.Abstract
Emulation between operator of seluler at the moment very tight once. This matter claim marketings to provide product which with quality and accepted by market. This research try to assist marketing to reply all the challenge with influence correlation is quality of product to purchasing decision-making processes. Case study the selected is Nokia ponsel because as power of market of ponsel specially in Indonesia. Result of research mention that variable is quality of product have an effect on positive and signifikan to purchasing decision-making processes and product reliability variable have most dominant influence. In the end company suggested that by more is improving their product reliability through Quality control and intake of gilt edged material raw.
| Item Type: | Thesis (Diploma) |
|---|---|
| Subjects: | ?? ?? |
| Divisions: | Fakultas Ekonomi dan Bisnis (FEB) > Departemen Manajemen (MNJ) > S1 Manajemen |
| Depositing User: | Users 2 not found. |
| Date Deposited: | 09 Jun 2009 04:29 |
| Last Modified: | 09 Sep 2009 03:00 |
| URI: | http://repository.um.ac.id/id/eprint/30138 |
Actions (login required)
 |
View Item |