Ramadhan, Ilham Aditya Ramadhan (2023) Niat beli konsumen terhadap kendaraan listrik di indonesia: peran perceived value, trust, dan willingnes- to-pay premium. / Ilham Aditya Ramadhan. Diploma thesis, Universitas Negeri Malang.
Full text not available from this repository.Abstract
This research aims to analyze the relationship arising from the role of Trust and Perceived Value on Willingness to Pay Premiums and Purchase Intentions for environmentally friendly vehicle products (Wuling Air EV). The sample was selected from as many as 220 respondents based on purposive sampling. Data were obtained from filling out closed questionnaires via g-forms. Quantitative research with an explanatory approach was chosen together with PLS inferential analysis through the Warp PLS version 7.0 tool as data processing. Processed data found that Trust and Perceived Valuesignificantly influence Purchase Intention and willingness to pay a premium but not with the effect ofTrust on Purchase Intention. Willingness to pay the premium directly affects Purchase Intention with a positive significance. The mediation role resulting from the willingness to pay a premium on the relationship between Trust and Perceived Value on Purchase Intention is positively significant so it is likely to mediate an increase in the Purchase Intention of electric vehicles..
| Item Type: | Thesis (Diploma) |
|---|---|
| Subjects: | ?? ?? |
| Divisions: | Fakultas Ekonomi dan Bisnis (FEB) > Departemen Manajemen (MNJ) > S1 Manajemen |
| Depositing User: | Users 2 not found. |
| Date Deposited: | 28 Aug 2023 04:29 |
| Last Modified: | 09 Sep 2023 03:00 |
| URI: | http://repository.um.ac.id/id/eprint/292475 |
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