Ningrum, Linda Agustin Ningrum (2023) The influence of financial literacy and social media on online purchase decisions of economics education students / LINDA AGUSTIN NINGRUM. Diploma thesis, Universitas Negeri Malang.
Full text not available from this repository.Abstract
With the transition to online purchases sometimes someone is out of control in making purchasing decisions especially a student. An important indicator of an individual s ability to make financial decisions is their level of financial literacy especially the incessant social media provided by individuals that influence complex buying behavior. The purpose of this research was to find out whether financial literacy and social media influence online purchasing decisions for undergraduate students of Economics Education. This research is quantitative with a population of 133 students and the sampling technique used purposive sampling. Data were collected using a questionnaire using a Gutman scale which was analyzed using SEM (Structural Equation Modeling) which was run through the SMART PLS program. The results of this study are that financial literacy (X1) and social media (X2) have a significant positive effect on online purchasing decisions (Y) for undergraduate economic education students.
| Item Type: | Thesis (Diploma) |
|---|---|
| Subjects: | ?? ?? |
| Divisions: | Fakultas Ekonomi dan Bisnis (FEB) > Departemen Ekonomi Pembangunan (EKP) > S1 Pendidikan Ekonomi |
| Depositing User: | Users 2 not found. |
| Date Deposited: | 13 Jun 2023 04:29 |
| Last Modified: | 09 Sep 2023 03:00 |
| URI: | http://repository.um.ac.id/id/eprint/288045 |
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