Septiani, Lisa (2022) Pengaruh green marketing terhadap purchase intention melalui brand image pada lemonilo / Lisa Septiani. Diploma thesis, Universitas Negeri Malang.
Full text not available from this repository.Abstract
The research objective is to prove the impact of green marketing on purchase intention mediated by brand image. The object of this research is Lemonilo noodles and the target sample is potential consumers of Lemonilo noodles totaling 160 respondents. Non-probability sampling technique namely purposive sampling will be used in sampling. Path analysis will be used as a method to analyze research data. The results obtained are that green marketing and brand image each have a positive and significant impact on Lemonilo s purchase intention green marketing has a positive and significant direct impact on Lemonilo s brand image and there is an indirect impact of green marketing on purchase intention mediated by brand image as a variable
| Item Type: | Thesis (Diploma) |
|---|---|
| Subjects: | ?? ?? |
| Divisions: | Fakultas Ekonomi dan Bisnis (FEB) > Departemen Manajemen (MNJ) > S1 Manajemen |
| Depositing User: | Users 2 not found. |
| Date Deposited: | 11 Jul 2022 04:29 |
| Last Modified: | 09 Sep 2022 03:00 |
| URI: | http://repository.um.ac.id/id/eprint/264242 |
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