How does the attitude of muslim consumers mediate the country of origin and religiosity / AULIA MARGETA - Repositori Universitas Negeri Malang

How does the attitude of muslim consumers mediate the country of origin and religiosity / AULIA MARGETA

Margeta, Aulia (2022) How does the attitude of muslim consumers mediate the country of origin and religiosity / AULIA MARGETA. Diploma thesis, Universitas Negeri Malang.

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Abstract

Basically Muslim consumers do not hesitate to buy imported food from non-Muslim majority countries because the product has passed the halal test stage. This study aims to determine whether food originating from non-Muslim majority countries can affect the purchase intention of Muslims in countries with Muslim majority populations. The data obtained from 190 respondents will be analyzed further. The analytical tool used is SEM-PLS. The results of the study prove that country of origin and religiosity play an important role in influencing attitude. In addition the relationship between attitude and purchase intention of Muslim consumers towards imported food has a positive and significant effect including the mediating effect of attitude on the influence of country of origin on purchase intention while religiosity and purchase intention are mediated negatively and insignificantly. However country of origin and religiosity have no effect on imported food s purchase intention.

Item Type: Thesis (Diploma)
Subjects: ?? ??
Divisions: Fakultas Ekonomi dan Bisnis (FEB) > Departemen Manajemen (MNJ) > S1 Manajemen
Depositing User: Users 2 not found.
Date Deposited: 27 May 2022 04:29
Last Modified: 09 Sep 2022 03:00
URI: http://repository.um.ac.id/id/eprint/262251

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