Wikaningtyas, Prima (2012) A structural analysis of Indonesian cosmetic advertisement slogans: syntactic and semantic patterns / Prima Wikaningtyas. Diploma thesis, Universitas Negeri Malang.
Full text not available from this repository.Abstract
Keywords syntactic pattern semantic pattern advertisement slogan Advertisement is a way through which advertisers communicate and transfer persuasive messages to their potential costumers. Advertisement is a way through which advertisers communicate and transfer persuasive messages to their potential costumers. Whittier (1958) asserts that slogan should be a statement of such merit about a product or service that it is worthy of continuous repetition in advertising is worthwhile for the public to remember and is phrased in such a way that the public is likely to remember it. To attain such an ideal some syntactic and semantic pattern considered to be more effective than the others are preffered. The research design of this study is descriptive qualitative. The primary data are taken from the cosmetic advertisement slogans published and broadcast during August 2011 up to February 2012. In this study the researcher took note and classified the slogans to later examine what types of syntactic and semantic patterns are present. The research is divided into two stages the analysis of surface stucture and the analysis of deep structure. Concerning syntactic aspects the researcher found that 58% of the slogans are in phrase form which proves the importance of syntactic simplicity in correlation to the capacity of comprehension in specific noun phrase is used the most. Slogans in sentence form usually are declarative interrogative is the least prefered.The figure of speech related to syntax employed the most is ellipsis.It is also discovered that slogans tend to place two or more adjectives in successive order. In correlation to semantics it is concluded that the figure of speech related to semantics employed the most is hyperbole and the most utilized weasel word is tampak . putih and cerah are the adjectives that are found most frequently whereas kulit is the noun that is found most often. Most slogans address the narrator using implicit third person form and address the narratee using no form at all. Since slogan patterns are dynamic future research is needed to ensure the relevance of the discovered patterns. Nevertheless this research can act as a guidance for advertisers to make effective language of advertisement. This can also lead customers to a crucial rational awareness of necessary maturity in responding to advertisements.
| Item Type: | Thesis (Diploma) |
|---|---|
| Subjects: | ?? ?? |
| Divisions: | Fakultas Sastra (FS) > Departemen Sastra Inggris (ING) > S1 Bahasa dan Sastra Inggris |
| Depositing User: | Users 2 not found. |
| Date Deposited: | 19 Sep 2012 04:29 |
| Last Modified: | 09 Sep 2012 03:00 |
| URI: | http://repository.um.ac.id/id/eprint/245169 |
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