Perancangan media promosi untuk relaunching produk Griya Manik / Dita Nurul Abidah

Abidah, Dita Nurul (2017) Perancangan media promosi untuk relaunching produk Griya Manik / Dita Nurul Abidah. Diploma thesis, Universitas Negeri Malang.

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Abstract

ABSTRAK Abidah, Dita, Nurul. 2017. Perancangan Media Promosi Untuk Relaunching Produk Griya Manik. Skripsi, Program Studi Desain Komunikasi Visual, Jurusan Seni dan Desain, Fakultas Sastra. Universitas Negeri Malang. Pembimbing: Drs. Sugiyono Ardjaka M.Sc., Ph.D Kata Kunci : Promosi, Realunching, Manik-manik Griya Manik merupakan produk manik-manik yang berada di desa Plumbon Gambang Gudo Jombang Jawa Timur. Manik-manik yang di produksi ini berbahan dasar limbah kaca yang diolah hingga menjadi rangkaian aksesoris. Kurangnya media promosi yang menarik dari Produk Griya Manik membuat Griya Manik menghadapi penurunan pendapatan dan produknya kurang diminati. Produk manik-manik yang di produksi tergolong produk ekseklusif. Perancangan ini dilaksanakan dengan tujuan merancang media promosi untuk relaunching produk Griya Manik sebagai sarana informasi yang menarik, efektif, kreatif, komunikatif, dan tepat sasaran guna meningkatkan citra positif produk Griya Manik. Perancangan ini menggunakan metode deskriptif kualitatif. Tahap pengumpulan data berupa data primer yaitu penelitian lapangan yang berbentuk observasi, wawancara, dan dokumentasi Griya Manik, serta tahap pengumpulan data berupa data sekunder yang berbentuk penelitian pustaka. Berdasarkan hasil analisis data tersebut, diperoleh bahwa produk Griya Manik sudah dikenal oleh masyarakat Jombang dan sekitarnya, namun produknya belum terlalu diminati. Selain itu Griya Manik sendiri kurang adanya media promosi. Kemudian dilanjutkan proses sintesis, konsep perancangan, konsep verbal, konsep visual, dan desain final. Kesimpulan perancangan ini adalah merancang media promosi untuk relaunching produk Griya Manik meliputi aplikasi logo, katalog, poster, brosur, banner, x-banner, stationary set, kemasan, baju, akun sosial media (Instagram dan facebook), POP, rak, sign board, desain toko, desain booth sebagai media promosi dengan bentuk visualisasi yang sesuai dengan ciri khas warna, fotografi, tipografi, serta media yang memperhatikan visualisasi namun juga memperhatikan konsep yang akan dirancang sehingga tujuan perancangan dapat terwujud. ABSTRACT Abidah, Dita, Nurul. 2017. Design of media campaign for relaunching the product griya manik. Thesis. Study Program Visual Communication Design, Department of Art and Design, Literatur Faculty, State University of Malang, Advisors: Drs. Sugiyono Ardjaka M.Sc., Ph.D Keywords: Promotion, Realunching, Beads Griya Manik is a bead product located in the village of Plumbon Gambang Gudo Jombang East Java. Beads in this production of glass-based waste that is processed into the accessories. The lack of an attractive promotion media from Griya Manik Product makes Griya Manik face a decrease in income and less desirable product.The purpose of the Griya Manik design is to scheme the promotion media that is relaunching Griya Manik products as an attractive, effective, creative, communicative, and to reach the target for creating the good impression of Griya Manik product. This design uses qualitative descriptive method. This data collection is included the primary data that was doing in a field research by observation, interview, and documentation Griya Manik, and secondary data in the form of literature study. Based on the result of data analysis, it was found that Griya Manik products have been known by the Jombang people, however, people are less interest in making the bead products. In addition, it has to be more developed so that people can create and learn about how to make a handicraft by beads. Then the process of synthesis, concept design, verbal concepts, visual concepts, and final design. To sum up, it is designed promotional media for relaunching Griya Manik product including logo, catalog, poster, brochure, banner, x-banner, stationery, packaging, shirt, social media (instagram and facebook), POP, shelf, sign board, shop interior design, booth design as a promotional media by visualization in accordance to the characteristics of colour, photography, typography, and the media that is to visualize and focus to the concept that will be designed so that the design goals can be realized.

Item Type: Thesis (Diploma)
Subjects: ?? ??
Divisions: Fakultas Sastra (FS) > Jurusan Seni dan Desain (SED) > S1 Desain Komunikasi Visual
Depositing User: Users 2 not found.
Date Deposited: 27 Jul 2017 04:29
Last Modified: 09 Sep 2017 03:00
URI: http://repository.um.ac.id/id/eprint/14769

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