Pengaruh daya tarik wisata dan citra destinasi terhadap revisit intention melalui kepuasan wisatawan (studi pada wisatawan domestik di Gunung Bromo, Malang, Jawa Timur) / Raihan Wishal Nafis

Nafis, Raihan Wishal (2019) Pengaruh daya tarik wisata dan citra destinasi terhadap revisit intention melalui kepuasan wisatawan (studi pada wisatawan domestik di Gunung Bromo, Malang, Jawa Timur) / Raihan Wishal Nafis. Masters thesis, Universitas Negeri Malang.

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Abstract

ABSTRACT Nafis, R.W. 2019. The Effect of Tourism Attractiveness and Destination Image on Revisit Intention Through Tourist Satisfaction (Study at Domestic Tourists of Mount Bromo, Malang Regency, East Java). Thesis, Graduate Program of Management, Universitas Negeri Malang. Advisors: (I) Prof. Dr. Sudarmiatin, M.Si (II) Dr. H. Sutrisno, M.M Keywords: Tourism Attractiveness, Destination Image, Tourist Satisfaction, Revisit Intention The aim of this research are to know: (1) The condition of each variable of Tourism Attractiveness, Destination Image, Tourist Satisfaction, and Revisit Intention, (2) the effect of Tourism Attractiveness on Tourist Satisfaction of Mount Bromo; (3) the effect of the Destination Image on Tourist Satisfaction of Mount Bromo; (4) the effect of Tourism Attractiveness on Revisit Intention of Mount Bromo tourists; (5) the effect of the Destination Image on the Revisit Intention of Mount Bromo tourists; (6) the effect of Tourist Satisfaction on the Revisit Intention of Mount Bromo tourists; (7) the effect of Tourism Attractiveness and Destination Image on Tourist Satisfaction; (8) the effect of Tourism Attractiveness and Destination Image on Revisit Intention through Tourist Satisfaction This research is quantitative research with explanatory and correlations approach, where this study explain the condition of each variable and explain the effect of tourism attractiveness variables and destination image on revisit intention with tourist satisfaction as an intervening variable. The population of this study is tourists who visiting Mount Bromo between November 2018 - December 2018 or can be said of the study population is infinite population. While the samples used were 385 people from visitors to Mount Bromo. The number 385 is obtained after the calculation is done using the Lemeshow formula. The method of collecting data using a questionnaire and using the purposive sampling method. In analyzing data this study uses path analysis. The findings that can be concluded in this research are: (1) The condition of each variable examined in this study received a good assessment from the respondents where Touris Attractiveness get a grand mean value of 3.91, Destination Image 3.90, Tourist Satisfaction 3.88, and revisit intention of 4.10; (2) Tourism Attractiveness has a positive and significant effect on Tourist Satisfaction with a significance value of 0,000; (3) Destination Image has a positive and significant effect on Tourist Satisfaction of 0,000; (4) Tourism Attractiveness has a positive and significant effect on Revisit Intention with a significance value of 0.011; (5) Destination Image has a positive and significant effect on Revisit Intention with a significance value of 0.015; (6) Tourist Satisfaction has a positive and significant effect on Revisit Intention with a significance value of 0,000; (7) Tourism Attractiveness and Destination Image have a positive and significant effect on Tourist Satisfaction with 37.9%; (8) Tourism Attractiveness and Destination Image have a positive and significant effect on Revisit Intention through Tourist Satisfaction with 52.2%.

Item Type: Thesis (Masters)
Subjects: ?? ??
Divisions: Fakultas Ekonomi (FE) > Jurusan Manajemen (MNJ) > S2 Manajemen
Depositing User: Users 2 not found.
Date Deposited: 23 May 2019 04:29
Last Modified: 09 Sep 2019 03:00
URI: http://repository.um.ac.id/id/eprint/108427

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